2017年8月19日 星期六

Seth's Blog : On being discovered

On being discovered

Wouldn't that be great?
Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to an internship program that would lead to a well-attended gig on the main stage? Great if the CEO figured out just how committed you are and invited you to her office?
The thing about being discovered is that in addition to being fabulous, it's incredibly rare. Because few people have the time or energy to go hunting for something that might not be there.
The alternative?
To be sought out.
Instead of hoping that people will find you, the alternative is to become the sort of person these people will go looking for.
This is difficult, of course, because it means you have to create work that might not work. That you have to lean out of the boat and invest in making something that's remarkable. That you have to be generous when you feel like being selfish.
Difficult because there's no red carpet, no due dates and no manual.
But that's okay, because your work is worth it.

[Upcoming speaking gigs, many in Boston, all different: Philadelphia August 24, Boston September 14 with Zoominfo, then the Business of Software Conference on September 18th, then with Marketo in Boston on October 3rd. Moving on with Marketo to Chicago on October 4 and then with Brandemonium in Cincinnati on October 12. Finishing in NY on November 1.]
PS Adam Price has a new book out this month. He's Not Lazy is the kind of book that can dramatically transform a relationship for the better, changing lives for the long run. If you have teenagers, I hope you'll get a copy.